Text SANTA is a new show that aims to raise awareness and money for those most vulnerable during the festive period.
Six charities, each with the ability to make a real difference to people’s quality of life over the Christmas period, will benefit from the first ever Text SANTA appeal.
Working with such companies as Asda and the Heart radio network, the Text SANTA campaign will culminate in two big entertainment extravaganzas featuring some of your favourite stars from television, music and showbusiness on ITV1 – the first kicks off in early-December, with the finale taking place live over Christmas.
We’ll also have details of how you can take part and donate by text – as well as by landline, online or in your bank branch.
Funds raised by Text Santa will be divided equally between six charities, being Carers UK, Crisis UK, Samaritans, Help the Hospices, WRVS, with the sixth charity being comprised of four charities raising money for children’s hospital’s. These are Great Ormond Street Hospital Children’s Charity, Helping Hand Charity, The Noah’s Ark Appeal and the Yorkhill Children’s Foundation
The charities were selected by an advisory panel from a list provided by the Charities Aid Foundation.
Funds raised will be passed directly to the charities as soon as they are received so that initial donations can make a real difference this Christmas.
The first show kicks off on 11th December with a live, one-hour special hosted by Phillip and Christine, with an exciting finale taking place on Christmas Eve – both on ITV1. Co-hosted by Ant and Dec, with further talent hosts to be announced, both shows will combine surprises and amazing entertainment that will be uplifting and celebrate the spirit of goodwill and good fortune at Christmas.
The programmes will bring to life the charities and the Text SANTA appeal while encouraging viewers to text donate throughout.
Watch our little intro clip here -